SHE March Seminar: Women Who Served, Women Who Lead

Join SHE for an inspiring and powerful March Seminar featuring a panel of female veterans who have bravely served our country and now lead as small business owners right here in our community. These incredible women will share their personal journeys—from life in the military to life as entrepreneurs—highlighting leadership, resilience, sacrifice, and the skills that carried them from service to success. Attendees will gain insight into overcoming challenges, building confidence, and leading with purpose, both in uniform and beyond. This seminar offers a unique opportunity to hear firsthand stories of strength, service, and entrepreneurship while connecting with other women who value growth, leadership, and community.

Panelists:
Joy Crowder
Joy Crowder is a retired U.S. Army Major who served 21 years in leadership and human resources roles, including a deployment to Afghanistan in support of Operation Enduring Freedom. Drawing on her military leadership experience, she is now the owner of The Sprouting Root, a juice and salad bar that opened in January 2025. Joy is currently working toward expanding her business with plans to develop a permanent location where her vision can continue to grow.

Julie Smith
Julie Smith is a retired U.S. Air Force Master Sergeant with 24 years of active-duty service and is now a Senior Business Consultant with the South Carolina Department of Employment and Workforce. She previously owned and operated Mrs. J’s Cheesecake, a beloved local business recognized as Best in Sumter in 2023. Julie is passionate about workforce development, veteran transition, and helping businesses and communities thrive across South Carolina.

Moderator:
Erika Williams, Sumter Economic Development Board